Editing… it’s an evolving art.
My memory can be relentless (just ask my friends and family). My attention to detail has always been high. But it’s taken me a long time to hone my editing skills. Editing is a...
Category: Communications
I can be your writer, editor, web specialist or…
I’ve been communicating and writing for nearly 15 years. I started out as a writer and have expanded my skills over the years, but my focus remains on connecting with people – usually through...
Just because you can… doesn’t mean you should
I receive a lot of media kits and emails from websites, blogs, magazines and social media sites selling advertising. I get notifications from Facebook a few times a week suggesting I ‘boost a post’....
Who’s on your team?
I’ve been thinking a lot about who I want to be. I have a favourite quote: What you do makes a difference, and you have to decide what kind of difference you want to...
Building Connections
As a communications person, it’s my job to build connections. I work first to understand who my audience is, and next to build connections them. Because making connections with your audience builds loyalty and...
It’s been a quick minute
I started this blog nearly a year ago now. I wanted to create a space where I could share what I knew. And maybe help people, specifically Mom bosses. I hoped to share what...
You built your website… now what?
Most companies spend time and money setting up their websites. But then they stop there, never glancing at their analytics. So how do they know if their websites were worth the money? And what...
Who is your audience
When you’re promoting your company do you know who you’re promoting it to? You need to have a clear idea of your audience before you write about your company – and definitely before you...
Quick tips for writing
What do you when you need to write, but you just can’t the words to come? It happens. Sometimes you have a writing project to tackle and for whatever reason, you have zero motivation....
Living the dream
For as long as I can remember I have wanted to be a writer. In grade one I made my own Spot book and by grade three I wrote a chapter book. In grade...